Francesco Policoro

Francesco Policoro has extensive experience in creative strategy and project management within the branded entertainment and advertising sectors. Currently serving as Creative & Strategy Manager at Next 14 since January 2020, Francesco develops creative strategies for cross-media projects, encompassing advertising campaigns, branded entertainment, influencer marketing, and results measurement. Previously, as Branded Entertainment Specialist at Zerostories - Next 14 Group, Francesco contributed to both creative and strategic processes. Earlier roles include Researcher-Editor at Osservatorio Branded Entertainment, Junior Account Executive at Young & Rubicam, and Business Assistant at DI.A. srl. Francesco holds a Master's degree in Communication for Business, Media, and Complex Organizations from Università Cattolica del Sacro Cuore and has participated in focused programs at Boston University and an Erasmus program at Uniwersytet Szczeciński.