Borna Bayat

VP Marketing & Digital at Next Gen

Borna Bayat is a VP Marketing & Digital at Next Gen Foods | Makers of TiNDLE since 2021. Before that, they were Vice President Marketing Europe at TiNDLE Foods since 2021, and an Entrepreneur at STARTUP since 2020. Borna was also a Consultant - Marketing, Growth, Digital Business Models in 2020. From 2016 to 2020, they were Director of eCommerce, Digital Marketing and Personalization // Member of the Lead Team and Director of Global Marketing at Coty. From 2008 to 2016, they held the roles of Group Brand Director - Category Growth & Digital Capability, P&G DigiThought - Digital Expert & Consultant - Clients: Braun, Boss, Fairy, Old Spice, Gillette,.., Regional Brand Director - Hair Color, Global Brand Director - Hair Care & Styling, and Senior Brand Manager - Vidal Sassoon ProSeries / Wella Styling - Global Role at Procter & Gamble. In 2006, they were a Brand Consulting & Strategic Communication Planning at Publicis Groupe. In 2005, they were a Consultant (Intern), Restructuring at Deutsche Bank and an Analyst (Intern), Research & Analysis at KPMG. From 2002 to 2005, they were a Research Assistant - Master of Business Marketing Program at Freie Universität Berlin, Executive Master of Business Marketing.

Borna Bayat has a diverse educational background. Borna began their studies in 2000 at Freie Universität Berlin, where they earned an Economics and Business degree with a focus on Finance, Organization, and Marketing. In 2003, they completed their MSc Economics and Business degree at Copenhagen Business School, with a focus on Strategy & Marketing. In 2005, they completed an MBA Exchange Student degree at China Europe International Business School (CEIBS), with a focus on Corporate Finance, Decision-Making, and Industry Analysis. Borna also completed a CEMS Master degree at HEC Paris that same year, with a focus on Innovation & Marketing Management. In 2006, they completed a CEMS degree at CEMS - The Global Alliance in Management Education, with a focus on Business Administration and Management, General. In 2017, they earned a Digital Marketing certification from General Assembly. Borna is currently enrolled in a Growth Marketing program at Growth Tribe.

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Timeline

  • VP Marketing & Digital

    January, 2021 - present