Next Labs
Niharika Banik currently serves in the Marketing Innovation & Design (Strategy) role at Next Labs, focusing on design strategy projects for clients across various regions including Australia, New Zealand, Singapore, Vietnam, Malaysia, India, and South Asia. Prior experience includes a Product Management Fellowship at NextLeap and marketing and operations roles at BITCS, where Niharika led a business development team and negotiated with international clients. Niharika's background also features significant roles such as a Summer Trainee at NABA in Milan, contributing to brand studies and editorial developments, and an Assistant Event Coordinator at the Fashion Design Council of India during major fashion weeks. Niharika holds a Bachelor's degree in Fashion/Apparel Design from Lovely Professional University and specialized training in Fashion Image & Styling from NABA.
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Next Labs
Next Labs is a mobile growth company which specializes in leveraging data science supplemented with human discretion to boost your app's rank in iOS App Store and Android's Google Play. We have built tools that factor 70+ variables to determine the smartest optimization. Next has a footprint in 60 countries including the US, UK, India & China, and works on ASO for Android, iOS and SEO. We specialize in growth hacks and have helped companies outsmart their competitors that have twice their user base. Our data-driven approach and experienced team of engineers, data scientists and digital marketers has enabled several apps to rank highly for many competitive keywords. We work with leaders across the globe in gaming, banking, communication, travel, entertainment, health and many other fields and constantly help companies get higher downloads. We are a data intelligence driven company that aspires to continue leading the app marketing segment.