Brad MacDonald is an experienced User Researcher and Senior User Researcher with a focus on enhancing digital experiences across various sectors. Currently at Next since September 2022, Brad conducts research to improve market fit and digital user experience. In 2023, Brad has continued to work with major UK retailers through obodo and has recently supported the Marks and Spencer Bank team with qualitative and validation studies. Prior roles include User Researcher at Glovo, where Brad conducted extensive qualitative and quantitative research while collaborating with design teams, and Product Designer at Relief Applications, developing digital solutions for the humanitarian sector. Brad's educational background includes a UX/UI degree from Ironhack and a Master of Science in Migration and Ethnic Studies from the University of Amsterdam.
This person is not in any teams
This person is not in any offices