Charlotte Smith

Charlotte Smith is an experienced eCommerce professional with a strong background in digital trading and merchandising. Currently serving as the eCommerce Business Manager for Total Platform at Next since September 2025, Charlotte previously held the position of Senior Digital Trading & Merchandising Manager at The Works Stores Ltd from August 2023 to September 2025. Prior roles include B2B & DTC Ecommerce Manager and Ecommerce Manager (DTC) at Lifetime Brands Europe, Digital Trading Manager at Kennelpak, and Performance Marketing Manager for Popgear at Fashion UK. Charlotte's earlier career includes various roles at Yours Clothing, Carphone Warehouse, and Hogg Robinson Group PLC, culminating in over a decade of expertise in online marketing and customer optimization. Charlotte holds a BSc Hons in International Fashion Marketing from The Manchester Metropolitan University, obtained between 2006 and 2009.