Tammy Chang

Tammy Chang is an experienced digital analytics professional currently serving as the Head of Digital Analytics at Next since January 2025. Prior to this role, Tammy held multiple positions at Currys plc from September 2020 to December 2024, including Senior Analytics and Personalisation Manager and Senior Digital Campaign and Insight Manager,where responsibilities included driving sales and margin performance for services on ecommerce platforms. Tammy’s career began with roles at Dixons Carphone and Dixons Retail, involving eCommerce marketing analytics and online sales management. Additional experience includes positions at Bluhalo, Isobar consulting, Point Records, and United Integrated Advertising Agency, where Tammy managed digital marketing strategies and client accounts across various industries. Tammy holds a Master’s degree in International Management and Marketing from Queen Mary University of London and a Bachelor’s degree in Sociology from National Cheng Chi University in Taiwan.