Anastacio Adrian Capili

Anastacio Adrian Capili has a diverse work experience in the field of technology and marketing. Anastacio Adrian started their career as a Software Developer at DataTrees in 2015 and worked there until 2017. After that, they joined Harte Hanks as a Marketing Automation Specialist BlackBelt/Subject Matter Expert, where they primarily worked with Campaign Managers to execute automated marketing campaigns using UNICA 9.1.

In 2019, Anastacio moved to the role of Marketing Campaign Manager - IBM at Harte Hanks. In this role, they optimized lead flow, improved data integrity, and evaluated key metrics to enhance overall marketing performance. Anastacio Adrian collaborated with IBM Campaign Managers to develop and implement integrated campaign strategies, such as A/B testing and engagement automation.

Currently, Anastacio is employed at Next Reason as a Technical Project Manager. Anastacio Adrian is responsible for managing the workflow of technical services project teams for software implementation. Anastacio Adrian educates clients on customer data management and behavioral scoring using machine learning techniques in a cutting-edge Customer Data Platform. Additionally, Anastacio helps clients achieve audience segmentation and personalization across multiple channels while maximizing ROI through workflow integrations with data providers in the customer's data ecosystem. Anastacio Adrian collaborates with implementation engineers to develop solutions and troubleshoot any issues.

Overall, Anastacio has a strong background in software development, marketing automation, and campaign management. Anastacio Adrian has experience working with complex customer journeys, data landscapes, and enterprise customer data platforms.

Anastacio Adrian Capili obtained a Bachelor of Technology - BTech degree in Information Technology from Don Honorio Ventura Technological State University, completing their studies in the period from 2012 to 2016.