Cassandra Anderson

Cassandra Anderson is a seasoned marketing professional with extensive experience across various industries. Currently serving as Senior Manager of Demand Generation at Nextech Systems since July 2024, Cassandra has previously held roles such as Marketing Director at Geonetric, where strategies for growth marketing and lead generation were developed, and at Specialty Dental Brands, where contributions led to significant company growth while managing a marketing team. Earlier positions include pivotal roles in marketing and eCommerce at Identity Group, Sales & Marketing Specialist at HellermannTyton, and Marketing Coordinator at Medi-Nuclear LLC, where notable sales growth was achieved. Cassandra's career began as a Project Administrator at ATC Associates, with an educational foundation in Public Administration from Central Michigan University.