Greg Smith is a Senior UX Strategist and Human-Centered Product Innovator with over 15 years of experience in both B2B and B2C sectors. They possess deep expertise in mixed-method research and digital product management, having worked across industries including financial services, healthcare, and e-commerce. Currently, as the Lead Experience Architect at NextEra Energy, they focus on shaping user-centric product strategies. Greg has previously held strategic roles at firms like PwC and Spinutech, where they facilitated innovation workshops and managed complex digital initiatives. They are also an alumnus of Stanford University, where they completed a Design Thinking Bootcamp.
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