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David Snodgrass

Lead Experience Architect at Sonic Automotive

David Snodgrass is an experienced Principal Experience Architect and strategist currently employed at Sonic Automotive, where responsibilities include developing strategies to enhance customer and employee experiences. Prior roles span various leadership positions, including Chief Experience Officer at Voicera.io, Director of UX at SmileMD, and founder of Supercreative LLC, where David provided consultancy in user experience and product strategy. Notable achievements include implementing UX strategies for numerous organizations, leading digital transformation initiatives, and operationalizing design practices to align with company goals. David holds a Bachelor of Science degree in Business Administration with a focus on Marketing from The Ohio State University.

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Sonic Automotive

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Sonic Automotive, Inc. is a Fortune 500 company based in Charlotte, North Carolina, and is the fifth largest automotive retailer in the United States.


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