Ebba Kalderén

Senior Marketing Manager, Customer Advocacy at Nexthink

Ebba Kalderén has a diverse work experience, starting with their role at Credit Suisse in 2016 as a Business Support Intern for IWM (UK, NL, Nordics). Ebba was responsible for tasks such as implementing a CRM system and conducting training for relationship managers, as well as preparing business analysis and presentations for management meetings.

In 2017, Ebba joined Nexthink as the Chief of Staff to the CEO. In this role, they supported the entire executive team on various business projects, ensuring efficient flow of information and coordination. During their time in this position, the company experienced significant growth, with a revenue increase of over 70%.

Following their role as Chief of Staff, Ebba moved into a position as a Marketing Analyst at Nexthink in 2018. Ebba directly reported to the CMO and was involved in aligning the global marketing budget to business goals. Ebba also played a key role in fundraising efforts, helping the CEO and leadership team raise $85M from a top-tier VC investor. Additionally, Ebba implemented a revenue-driven pipeline generation model and managed social media communication across various channels.

In 2020, Ebba took on the role of Senior Marketing Manager at Nexthink. Ebba led the company's branding and category creation efforts by launching a media hub that reached 50K visitors in its first year. Ebba also successfully ran two global company kick-off events, one on-site and later the company's first virtual event.

Currently, Ebba holds the position of Senior Marketing Manager, Customer Advocacy at Nexthink. Ebba has been with the company since it had $20M in revenue and around 200 employees, and has contributed to its growth to achieve unicorn valuation in 2021.

Ebba Kalderén completed their Master of Science (MSc) degree in Management from HEC Lausanne - The Faculty of Business and Economics of the University of Lausanne, studying from 2014 to 2016. Prior to that, they obtained their Bachelor's degree in Business Administration and Management, General from Lund University, where they studied from 2010 to 2013.

Ebba has also obtained several certifications, including "Account-Based Marketing Foundations" from LinkedIn in February 2020, "Google Analytics Essential Training (2017)" from LinkedIn in November 2018, and "The Fundamentals of Digital Marketing - Digital Active" from Google. The month and year of obtaining the latter certification are not provided.

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Timeline

  • Senior Marketing Manager, Customer Advocacy

    December, 2022 - present

  • Senior Marketing Manager

    February, 2020

  • Marketing Analyst

    March, 2018

  • Chief Of Staff To CEO

    February, 2017

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