Tarek El-Mir

Tarek El-Mir is an experienced marketing and product management professional with a career spanning over a decade in the automotive industry. Currently serving as Head of Marketing & Product Management at NEXTREND GmbH | BERNSTEIN Bathrooms since October 2023, Tarek previously held the position of Go-to-Market Lead for Digital Products at NIO from August 2022 to September 2023, where responsibilities included the establishment of software roll-out processes for the European market. Prior experience includes roles at Porsche AG, where Tarek managed product and portfolio strategy, and at Mercedes-AMG GmbH, focusing on strategic product management. Tarek's earlier career features roles in brand and sales strategy, product pricing, and marketing at Mercedes-Benz Cars and international product marketing at AUDI AG. Tarek holds a Master of Science in Management and a Bachelor of Science in Management and Economics from Ruhr University Bochum.