Melanie Einsele

Melanie Einsele has a diverse work experience spanning various roles and responsibilities in the field of marketing and communication.

Starting with their most recent position at nexum AG, they serve as a Senior E-Mail Marketing and CRM Manager, a role they began in February 2022.

Prior to this, they worked at Nayoki GmbH as a Senior Key Account Manager CRM, from March 2021 to January 2022.

Melanie's extensive experience includes their time at Jochen Schweizer mydays Group, where they held the position of Senior Email Marketing Manager (CRM) from October 2017 to March 2021. Their responsibilities at this role included managing daily operations of the email marketing channel, analyzing campaign performance, collaborating with creative and marketing teams, and managing service providers.

Before joining Jochen Schweizer mydays Group, they worked at Plan.Net Group as a Dialog Manager from January 2015 to September 2017. Here, they led and advised customers on their newsletter and dialog marketing campaigns, managed email performance, and developed strategies to optimize campaigns. Melanie also had a previous role at Plan.Net Group as a Junior Dialog Manager from May 2014 to December 2014.

Melanie's work experience also includes a role as a Manager of Online and Offline Marketing at kindsstoff from July 2013 to April 2014.

Furthermore, they worked as a Working Student at Plan.Net Group from August 2012 to June 2013, an Intern in Marketing Communication at Landesmesse Stuttgart GmbH from April 2011 to September 2011, and an Intern in Account Management at Wensauer und Partner Werbeagentur GmbH from September 2009 to February 2010.

Additionally, Melanie gained experience as a Working Student in Project Procurement at Robert Bosch GmbH from May 2007 to October 2007 and as an Intern in Project Procurement at the same company from October 2006 to March 2007.

Melanie Einsele completed their Bachelor of Science (B.Sc.) degree in Economics/Marketing-Communication from Pforzheim University between 2007 and 2011. Melanie then pursued a Master of Arts (M.A.) degree in Creative Communication and Brand Management at the same university from 2011 to 2013.