Alexander Makoto Baldwin

Alexander Makoto Baldwin currently serves as the Director of Fan Strategy & Partnership Development at the National Football League (NFL), where responsibilities include developing strategies to enhance fandom and revenue, as well as partnering with major broadcasters for content execution. Prior experience includes a role as a Senior Associate at Strategy&, specializing in growth strategies for the TMT sector, and an MBA candidacy at Columbia University, where Alexander was active in leadership roles and peer advising. Alexander's background also encompasses consulting positions at Domo, Inc., where data-driven strategies were crafted for various industries, along with earlier experience in business intelligence and marketing automation. Alexander holds an MBA from Columbia Business School and a Bachelor's Degree in Communications with a focus on Public Relations from Brigham Young University.