Alyssa Scaglione Negrete

Alyssa Scaglione Negrete is an experienced media professional currently serving as the Director of NFL+ Content at the National Football League since April 2023. In this role, Alyssa oversees content programming strategy, original content creation, and partnerships for the NFL’s flagship direct-to-consumer product. Previously, Alyssa held leadership positions in content production and programming at a start-up venture, excelling at achieving client goals and managing significant budgets. Alyssa has also contributed to major networks including ABC News as a Producer and ESPN as a Segment and Associate Producer, where notable achievements included enhancing ratings and developing innovative digital content. Alyssa’s early career includes internship experiences in sports broadcasting with various prominent news organizations, and a Bachelor of Arts degree in Communication and Media Studies from Muhlenberg College.