Cindy Joo is a seasoned professional in data analytics and marketing strategy, currently serving as Senior Manager of Club Innovations and International Fan Data & Analytics at the National Football League (NFL) since November 2016. Previously, Cindy held various roles at DigitasLBi_US focusing on digital marketing strategy and analytics for clients such as American Express and Under Armour. Experience also includes positions at FOX Sports, Geometry Global, Leo Burnett, and CJ Mnet Media, where Cindy honed skills in market research, campaign development, and consumer insights. Cindy holds a Bachelor's Degree in Communication Studies and Economics from Northwestern University, complemented by a minor in the Harvey Kapnick Business Institutions Program. Educational background includes a research assistant role at the University of Westminster, where Cindy explored the impact of digital media on leadership skills.
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