• NFL

Mindy Singer

Senior Director, Consumer Insights & Research

Mindy Weiss Singer is an accomplished professional in consumer insights and research, currently serving as Senior Director at the National Football League since October 2016, where previous roles included Director and Senior Manager. Mindy has a strong background in driving consumer research initiatives and has extensive experience in managing insights projects at Under Armour from July 2014 to October 2016, focusing on categories such as Basketball and Team Sports. Mindy's expertise includes designing and executing both qualitative and quantitative research, fostering collaboration with business units, and presenting critical findings to stakeholders. Mindy graduated from Cornell University in 2014 with a Bachelor of Arts in History and International Relations, and began the career with roles at Under Armour and Seiden as a Consumer Insights Rookie and Strategy Intern, respectively.

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