Sarah Bishop

Sarah Bishop serves as the Vice President of Global Brand and Consumer Marketing for the National Football League (NFL) since June 2022. Prior to this role, Sarah held the position of Vice President Marketing at New York City Football Club (NYCFC) from 2019 to June 2022, where leadership in brand narrative creation helped expand the club's fanbase. Sarah has also been the Vice President of Marketing at ASICS Corporation, overseeing brand management and marketing strategies across North America from 2017 to 2019. Previous experience includes significant roles at The Coca-Cola Company, Turner Broadcasting System, Mattel, Research In Motion, and Microsoft, showcasing a diverse background in integrated marketing and brand stewardship. Sarah's educational background includes a Master’s degree in Media and Communications from The London School of Economics and Political Science, alongside studies in International Business at Université Paris Dauphine - PSL and a Bachelor’s degree in Communication Studies from Wilfrid Laurier University.