NFU Mutual
David Richardson is an experienced professional in the financial services sector, currently serving as Area Manager - East at NFU Mutual since November 2017. Prior to this role, David held positions such as Business Development Manager at LV=, where responsibilities included developing relationships with financial advisers and promoting protection products, and Account Director for Major Corporate Relationships at WorldPay, focusing on optimizing customer spend in various sectors. David's extensive background includes leadership roles at Friends Life Group and AXA, where achievements encompassed managing sales teams, securing key distribution deals, and building effective sales strategies. David's academic credentials include a Diploma in Management from The Open University and a Business Studies degree from Lancaster University.
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NFU Mutual
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At NFU Mutual, we do things differently. We take the time to understand the needs of our customers, offering personal face-to-face service through more than 295 Agency offices nationwide. And, because we’re a mutual, the people that matter to us most are our customers. When we started in 1910, our aim was to encourage farmers around Stratford-upon-Avon into the newly established farming union through cost price insurance. Before long, the business expanded beyond it's Midlands home, establishing branches across the United Kingdom. As farming diversified, so did we. Growing beyond agricultural insurance we used our life assurance, investments and pensions expertise to provide individuals and businesses with our renowned customer service. Today, our people continue to build relationships with their local communities, taking the time to understand their individual needs so that we can offer the insurance cover appropriate to them.