Alexis Rodriguez

Alexis is a U.S. Hispanic media professional with 5+ years of experience as a Client Services Manager and Brand Solutions Director. Previously he worked at Vix (Batanga), working with different brands and agencies to ensure program elements are executed efficiently and all client goals are met. He has experience in managing digital programs that feature all types of media, including high-impact video solutions and custom-branded content. Being Hispanic himself, he understands the trends and the lifestyle of this audience that brands want to reach. With the buying power of the Hispanic market and the rate at that the Hispanic population is growing in the U.S., they are here to stay. It will always be important to reach the U.S. Hispanic Consumer with culturally relevant content. NGL is the expert in creating this content in language, in culture, and in-context while also having a wide range of distribution solutions. Working with NGL gives him the opportunity to grow and adapt professionally the same way the U.S. Hispanic market is growing and changing every day. I’m excited to help brands understand the importance and benefits of marketing to the U.S. Hispanic consumer through NGL solutions.