Ben Leff

Ben has been an entrepreneur for the last 15 years, the last 7 of which he has spent working in the U.S. Hispanic market. He has always had a passion for working with media outlets that leverage innovative approaches and technology to create platforms that help to elevate the voice of under-represented communities. The Hispanic market is a complex market consisting of so many different stories that deserve to be told. At NGL Collective they pride themselves in helping to weave advertising partners into the telling of those stories in authentic ways that celebrate this multi-faceted market. It's important to acknowledge the ways in which the Hispanic experience in the U.S. is a diverse one, and that for brands to reach this audience effectively, they cannot look for a one-size-fits-all approach. This is why it’s important that a company like NGL Collective exists. They help brands develop a multi-pronged marketing strategy that navigates the nuances of the Hispanic market and reaches their target audience effectively in all the places and all the ways they are consuming video.