Freddy Weber

Freddy Weber is a marketing professional with significant experience in partnership and integrated marketing, currently serving as the Director of Partnership Marketing for the National Hockey League (NHL) since November 2017. In this role, Freddy manages activation and integration strategies for a diverse portfolio of partnerships, including Honda and GEICO. Prior to the NHL, Freddy held several positions at Wavemaker, advancing from Account Executive to Senior Manager of Integrated Marketing, where responsibilities included managing sponsorship activations for prominent brands such as Pepsi and Dunkin. Freddy began a career in marketing as a Marketing Associate at Plasma Air International and gained experience as a Sponsorship Consultant at Octagon. Freddy holds a Bachelor of Business Administration degree in Marketing from James Madison University.