Mert Yılmaz

Product Marketing Manager - EMEA at Niantic

Mert Yilmaz is a seasoned marketing professional with extensive experience in the sports, gaming, and event industries. Currently serving as Regional Marketing Manager at Niantic, Inc. since August 2022, Mert has managed notable projects such as NBA All-World and Peridot. Previously, Mert held the position of Senior Marketing Manager at Wonder, overseeing marketing campaigns and community management. Mert’s experience also includes roles at TikTok as Senior Creator Manager, where development of strategies for Sports and Gaming categories was key, and at Red Bull as Event Marketing Specialist, leading the execution of major events. Mert co-founded beatrips and has an educational background in Business Administration with a focus on Media and Visual Arts from Koç University, supplemented by studies at The University of Hong Kong in Advertising.

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