Itay Grushka is currently the General Manager of CX Engineering at NICE, a role they began in 2024. Previously, they held various leadership positions at NICE Ltd, including General Manager of the Product & Technology Unit and VP roles in R&D and Customer Development. They also served as VP Engineering at Optimal Plus and began their career as a Software Developer at STS. Itay earned a BS in Computer Science from The Academic College of Tel-Aviv, Yaffo, graduating in 1999.
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