Oriana Garcia

Oriana Garcia is an accomplished marketing professional with extensive experience in digital marketing services, particularly within the K12 sector. Currently serving as a Senior Manager at Niche, Oriana leads a team of 10 Digital Marketing Coordinators, focusing on optimizing workflows, performance quality, and cost efficiency while collaborating with RevOps, Data, and Sales teams. Previous roles include managerial and coordinator positions at Niche, where Oriana successfully managed digital ad campaigns and drove operational improvements. Prior to Niche, Oriana held marketing positions at Payton Jewelry, Row House Cinema, and Apricot Lane Boutique, where significant increases in site traffic and sales were achieved through innovative marketing strategies. Oriana holds a degree in Marketing, Digital Media, and Business Administration from the University of Pittsburgh.