Yvonne Chu

Yvonne Chu is a seasoned marketing professional with extensive experience in email marketing and marketing automation. Currently serving as a Marketing Automation Specialist at Niche since June 2021, Yvonne is responsible for building and executing email marketing programs, analyzing campaign performance, and maintaining integration with SFDC. Prior experience includes roles as an Email Marketing Specialist and Marketing Coordinator at Colibri Group, where Yvonne focused on developing and optimizing email marketing strategies to enhance customer engagement and retention. Earlier experience at DYNALABS LLC and KASCO LLC involved brand awareness initiatives, market research, and managing marketing campaigns, with a strong emphasis on data analysis and creative content development. Yvonne holds a Bachelor of Science in Marketing with a focus on International Business from Purdue University and Saint Louis University.