Nichebox
Yulia Coulon is an accomplished marketing professional with over a decade of diverse experience in brand management and marketing communications. Currently serving as Marketing Director at Nichebox since September 2018, Yulia previously held key roles at Perfume Holding, including Global Brand Manager for Atkinsons 1799 and PR & Communication manager, along with earlier experience as Trade Marketing and PR manager at French Cosmetic Company. Before that, Yulia owned Belavista Travel Agency and worked as a Freelance Consultant. Yulia holds a degree in Finance and Credit from Moscow State University of Economics, Statistics and Informatics.
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Nichebox
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NICHEBOX was established in 2018, created by private investors and LACHS Investment SA. The group’s mission is to build a centre of excellence for medium and small size perfume and skin care brands, focusing on creating winning strategies under the guidance of industry experts for independent brands which truly deserve to be developed and sustained. NICHEBOX not only provides its brands with vital funding to finance growth, it is also provides the companies in its portfolio with solid business expertise through its team of professionals, all with a proven track record in the beauty industry. NICHEBOX provides industry expertise, operational focus, long term capital and global platforms to accelerate brands and international expansion for its portfolio of companies. Currently within our portfolio we have four Niche Brands: Clive Christian Perfume Liquides Imaginaires Ora Acque Di Italia