Emma Lucas

Emma Lucas is an accomplished Brand Manager at Nichols plc since November 2017, overseeing the Vimto brand and contributing to the Group Innovation strategy. Emma has held various roles within Nichols plc, including Innovation Manager, Assistant Brand Manager for Innovation, and Assistant Brand Manager for Vimto Out of Home, focusing on strategic projects and portfolio management across diverse categories. Prior experience includes a marketing internship at Blackpool Sixth and a customer service role at Waitrose & Partners. Educational qualifications include a BSc (Hons) in Marketing from Lancaster University and a BTEC Level 3 Extended Diploma in Business from Runshaw College.