Jennifer Dawson

With over 28 years of experience in the marketing research industry, Jennifer has managed and directed numerous studies using quantitative and qualitative research methodologies for both small and Fortune 500 companies. She prides herself on her hands-on work ethic, and ability to organize, prioritize and work calmly under pressure, and she always meets her deadlines. Jennifer has assisted clients across an array of industries derive meaningful, actionable insights from the entire customer lifecycle.

Prior to joining Nichols Research, Jennifer worked for 25 years for a full-service market research company, learning all aspects of the industry beginning with conducting telephone interviews and recruiting groups. Her experience entails successfully managing a 50 station CATI call center.

She is an active member of The Insights Association (formerly the Marketing Research Association (MRA)) Northern California Chapter, the American Marketing Association (AMA), and holds a Quantitative Expert Professional Research Certification (PRC).