Aric Sanoff

Aric Sanoff is a seasoned sales professional with extensive experience in the biotechnology and laboratory equipment sectors. Currently serving as Sales Director for North America at Nicoya since October 2023, Aric previously held the position of Strategic Account Executive at Benchling and Director of Field Sales for the US at Opentrons Labworks Inc., where responsibilities included developing a field sales team, managing global strategic accounts, and driving revenue growth. Prior roles include Instrument Sales Specialist and Territory Manager at Eppendorf North America, where sales performance was significantly exceeded, and Account Executive at USA Scientific, achieving remarkable sales increases. Aric began the career as Territory Manager at Bio Basic, Inc., successfully establishing a presence in the US market. Aric holds a Bachelor's degree in Biochemistry from the University of North Carolina at Chapel Hill.