Ruairi Collins

Ruairi Collins is an experienced marketing and digital transformation professional currently serving as the European Marketing Manager for Jones Snowboards and previously as Digital Transformation Manager at Nidecker Group since February 2022. With a robust background in digital management, Collins played a significant role as Senior Digital Manager for the Freeride World Tour from 2019 to 2022, overseeing community management and social media coordination. Prior experience includes positions in eCommerce and digital marketing at Ski Service S.A., demonstrating a strong focus on customer engagement and revenue growth. Collins also contributed to the academic field as a Research Topics Intern at Frontiers, and gained valuable communications experience during internships at Celgene. Educational qualifications include a Master of Arts degree in History and French from the University of Aberdeen and a high school diploma from St George's School in Switzerland.