Ailsa (BEIBEI) Gu is an Associate Director at Nielsen, where they have worked since 2015 in the Media Effectiveness Practice, leading a team focused on optimizing advertising performance and understanding consumer decision-making through neuroscience. With 14 years of experience in consulting, market research, and branding within the FMCG industry, Ailsa has held key roles at notable companies including ABB China Limited and Mintel Information Consulting Co Ltd. Ailsa holds a Bachelor's degree in International Economics & Trade from Shanghai Jiao Tong University, graduated in 2004. Their strong commercial acumen and mentoring leadership style contribute to turning insights into valuable opportunities for clients.
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