Kristina Nyberg is a seasoned professional in media management and e-commerce, currently serving as Team Lead - Enrichment at Nielsen since March 2019, where leadership includes guiding Nordic editorial and rich media teams across multiple countries. Prior experience includes roles as a Senior Rich Media Specialist and Rich Media Specialist at Nielsen, alongside freelance marketing consultancy focusing on online presence and marketing strategies. Previous positions include E-commerce Strategist at Amex Optics bv, developing social media strategies, and Technical Advisor for Adobe at Stream Global Services. Kristina holds a Master of Science in Media Management from KTH Royal Institute of Technology and a Bachelor of Applied Science in International Business and Management from Inholland University of Applied Sciences.