Niva Shrestha

Niva Shrestha is an accomplished professional with extensive experience in marketing analytics and consulting services. Currently serving as Senior Vice President of Media & Consulting Services at Nielsen, Niva has a strong background in strategic account management as demonstrated by the tenure as Senior Vice President at MMA (Marketing Management Analytics). Previous roles include Senior Vice President of Marketing Analytics at Market Fusion Analytics, where Niva was promoted from Vice President of Marketing Analytics, and earlier positions as Director and Senior Director of Marketing Analytics at PM Group Inc. Niva holds both an M.A. and a Ph.D. in Quantitative Sociology from the University of Chicago.