Peter Burke

Peter Burke is a seasoned data scientist and consultant with extensive experience in marketing analytics, specializing in the development of SAS-based processes that prioritize accuracy, speed, reliability, and automation. Currently serving as a Sr. Principal Data Scientist at Nielsen since January 2012, Peter previously held roles in analytics development and consulting, demonstrating a consistent history of leveraging statistical methods to evaluate marketing effectiveness. Peter's earlier career includes key positions at American Transmission Company, where responsibilities ranged from ensuring compliance with regulatory standards to enhancing transmission system reliability. Additionally, Peter has substantial experience from ComEd, focusing on transmission analysis, reliability engineering, and economic analysis, backed by an MBA from the University of Chicago and a BS in Electrical Engineering from MIT.