Rita Si

Rita Si is an experienced professional in data analysis and product management, currently serving as the Head of Data at 竞立媒体公司 since August 2017, providing consulting services to brand owners and facilitating resource packaging with global media entities. Previously, as a Big Data Senior Product Manager at 尼尔森, Rita led the incubation of key big data products and managed data partner relationships. Additional roles include Head of Analytics at 美魅信息科技有限公司, where Rita established a personalization recommendation system, and Sr. Scientist at L’Oreal China R&I Center, focusing on formula evaluation and consumer testing protocols. Rita began her career as a Research Manager at TNS Research International, specializing in market insights and consumer behavior analysis. Rita holds a Bachelor of Science degree in Computer Science and Technology from Fudan University.