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Sherry Orr

Vice President, Business Development at Nielsen

Sherry Orr is an experienced professional in business development with a strong background in client management and media solutions. Currently serving as Vice President at Nielsen since June 2006, Sherry Orr focuses on maintaining top-tier client relationships, contract negotiation, and cross-media planning solutions for a diverse clientele that includes media, advertisers, and advertising agencies. Previously, Sherry Orr held roles such as Senior Director of Business Development and Associate Director of Sales at Nielsen Company, where responsibilities included driving solutions-based software applications and services. Prior experience includes managerial positions at Global Turnkey Systems and Telmar, emphasizing new business development and account management within the media and publishing sectors. Sherry Orr holds a Bachelor of Science in Psychology, graduating Cum Laude from SUNY New Paltz.

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