Tom Appleyard is a Senior Client Strategy Director at Nielsen Sports, where they lead the Motorsport and Brands teams to provide actionable insights for clients in the sports industry. They have extensive experience in research and data analysis, previously serving as a Research and Insights Manager at Southampton Football Club and contributing to the strategic objectives of other organizations, including Everton Football Club and Kantar Millward Brown. Tom holds a Bachelor's degree from the University of Liverpool and is recognized for delivering commercial success through innovative research applications.
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