Tsvetan Tsvetkov

Tsvetan Tsvetkov has extensive experience in consulting and analytics, having served as SVP - Global Head of MMM Consulting at Nielsen from March 2010 to December 2011, focusing on clients in various industries including FMCG, Technology, Restaurant, and Financial Services. Prior to that, Tsvetkov held the position of SVP - Consulting Services at Marketing Analytics, Inc. from November 2003 to April 2010, leading the development of a web reporting and insights product that delivered key performance metrics in real-time. Tsvetkov began a career in analytics as a Senior Consultant and Analytics Consultant, managing sales analysis and mix modeling in several industries. Tsvetkov's academic background includes ABD in Economics from Washington University in St. Louis, where a John Stuart Mill Graduate Scholarship was awarded, and a B.A. in Economics from the University of Chicago, where Tsvetkov graduated in three years and worked as an undergraduate research assistant to Nobel Laureate Dr. Robert Fogel.