Will Deshong

Will DeShong is a Data Science Manager at Nielsen, where responsibilities include leading a team of data scientists on TV strategic research projects and receiving two US patents for enhancements in weighting methodology. Prior experience includes roles as Lead Data Scientist at Nielsen, where new Out of Home methodology was developed and a custom study for the NFL was managed, and City Data Fellows Program Manager for the City of Baltimore, where the Data Fellows program was established and various technical projects for COVID-19 response were executed. Will started at Nielsen as a Senior Data Scientist, where expertise in media measurement and sample weighting methodology was honed. Educational qualifications include a Master of Science in Statistics and two Bachelor of Science degrees in Statistics and Psychology from Virginia Tech.