Yuri Deyneko

Yuri Deyneko is an experienced professional in digital media evaluation and consulting, currently serving as the Digital Media Evaluation practice area lead at Nielsen Germany since January 2019. In this role, Yuri manages large media consulting projects and collaborates with global digital ad partners and top FMCG clients to run test and learn programs for optimal digital ad practices. Previously, Yuri held positions at Nielsen as a Senior Media Consultant, specializing in media strategies for international CPG clients, and as an Analytics Group Lead in Russia, contributing to the growth of the Custom Analytics business. Additional experience includes managing marketing and sales for HotSpring Spas Russia and analytical roles at Janssen Pharmaceutica N.V. Yuri holds a Bachelor of Science in Marketing from Moscow State University of Economics, Statistics and Informatics, graduating Cum Laude.