Abdul Karim Sakrani

Abdul Karim Sakrani currently serves as a Senior Manager at NielsenIQ, leading the Quantitative and Qualitative research teams for the South business since December 2018. With extensive expertise in Brand Health Tracking, Ad Evaluations, and various research methodologies, Abdul has a rich background in managing major client portfolios, including Unilever Pakistan at Millward Brown as an Account Manager. Prior roles at NielsenIQ included overseeing nationwide tracking studies for Phillip Morris Pakistan and conducting quantitative research across several Middle Eastern markets. Abdul's earlier experience includes positions in network engineering, marketing, and performance management in various organizations. Abdul holds a Master of Business Administration in Marketing from New York Institute of Technology and a Bachelor's in Business Administration, Banking and Finance from Mountain State University.