Alejandra Boeta

Alejandra Boeta is a Customer Success Retail Vertical Consultative Executive at NielsenIQ, providing service to key retailers in northern Mexico and delivering consultative analyses to address business challenges. Boeta previously served as a LATAM Account Development Executive, managing client accounts and coordinating regional projects. Prior experience includes roles at OXXO as a Consumer Intelligence Executive, where customer experience programs were designed and implemented, and at The Home Depot México as a Customer Insights Specialist, focusing on market studies and consumer analysis. Boeta's career began at Wisdom Research and Marketing, where various managerial and analytical roles were held, culminating in responsibility for both qualitative and quantitative market research. Academic qualifications include a Master's degree in Corporate Finance from Universidad Autónoma de Nuevo León and a Bachelor's degree in Marketing from Tecnológico de Monterrey.