David Percelay

Senior Advisor/consultant TO THE Sr. VP + Global Chief Security Officer at NielsenIQ

David Percelay has extensive work experience in the media and entertainment industry. David has held various roles at different companies throughout their career.

David started their career at CBS Inc., where they served as the Vice President and Station Manager of KCBS-TV in Los Angeles. David played a crucial role in turning around the news, local programming, sales, ratings, and market share of TV advertising. David also assisted the VP/GM in resolving FCC license renewal and discrimination lawsuit issues.

David then joined Stephen J. Cannell Productions as a writer for the NBC show "Hunter." After that, they worked at Jacobs & Gerber Advertising as the Managing Partner of Jacobs & Gerber Entertainment. David launched a successful movie trailer division for Columbia Pictures.

In 1993, David became the Founder, President, and CEO of Scripps Howard Productions, where they developed and executed a start-up strategic business plan for the network TV productions company. David produced movies, mini-series, and network series pilots.

David also worked as a Senior Advisor/Consultant for PhaseOne Communications, AIRescue, and NielsenIQ, providing strategic advice and developing business plans for these companies.

Most recently, David served as a Principal Consultant at Lionsgate, collaborating with the President of Physical Production to develop a COVID-19 vaccination program for Lionsgate's Motion Picture + Television Group.

Overall, David Percelay has a diverse and accomplished background in the media and entertainment industry, with a focus on strategy, business development, and production.

David Percelay obtained their AB (Honors) in Economics from Brown University from 1970 to 1974. David further pursued an MBA in Marketing at Harvard Business School from 1974 to 1976.

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  • Senior Advisor/consultant TO THE Sr. VP + Global Chief Security Officer

    February, 2008 - present

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