Jamie Munro

Jamie Munro is an accomplished professional with extensive experience in consumer insights and brand strategy. Currently serving as Director of BASES at NielsenIQ since August 2017, Jamie leverages advanced analytics to assist Canadian consumer packaged goods companies in product development. Jamie co-founded harrison barrett & co, focusing on designing brand identity systems to simplify complex ideas. Previous roles at Nielsen involved managing key client relationships and integrating consumer insights into innovative practices. Earlier experience includes working with the Ontario Ministry of Agriculture, Food & Rural Affairs and conducting sustainability research for a carbon-neutral clothing manufacturer in South Africa. Jamie holds an MBA in Strategic Brand Management from Wilfrid Laurier University and a BA in English and Political Science from Mount Allison University.