Larry M.

Larry M. is a seasoned data scientist with extensive experience in global research and development, currently serving as VP at NielsenIQ since February 2011. Leading a diverse international team, Larry M. oversees the development of proprietary analytical software, Shelf Architect, which informs studies conducted by Nielsen employees worldwide. Prior to this role, Larry M. held the position of Director at Nielsen, where contributions included marketing mix modeling and custom analytical projects. Previous experiences include directing a team at Nielsen Marketing Analytics, focusing on the Drivers On Demand™ project, and project management roles at HAVI Global Solutions, Sears, and IRI. Educational credentials include an MBA in Marketing from The University of Iowa Tippie College of Business and a BS in Psychology from the University of Iowa.