Leon Sheng

Leon Sheng is currently serving as the Lead Research Consultant for Consumer Data Insights at NielsenIQ since April 2025. Previously, Leon worked as an Analyst in Strategy and Planning at Involved Media and as a Media Planning Analyst at Broadbeam Media. Prior experience includes roles as a Billing Coordinator at Gibney, Anthony & Flaherty, LLP, and a Bankruptcy Consultant/Client Services Analyst at Duff & Phelps. Leon started in customer-oriented positions at the YMCA of Greater New York and held a student worker position at New York University. Academic credentials include a Master's in Integrated Marketing with a focus on Marketing Analytics from New York University, a Master's in Financial Engineering from Xiamen University, and a Bachelor of Science in Applied Data Analytics & Visualization from New York University.