Lorelei Bergin (Samuelson) currently serves as Vice President of Retail North America at NielsenIQ and has held this position since September 2019. In addition, Lorelei is an Adjunct Professor at both Belmont University and Middle Tennessee State University, teaching graduate-level courses in Business Data Management & Analysis and Business Intelligence & Analytics, respectively. Prior experience includes a role as Architect/Sr. Consultant at CGI, where Lorelei led business intelligence solutions, and as Director of Business Intelligence at SME Solutions Group, Inc. Other notable positions include Consumer Analytics Team Lead and various roles at HCA, as well as previous positions at ClearBox Rights, LLC and Sony/ATV Music Publishing. Lorelei holds a Bachelor of Science and a Master of Science in Computer Information Systems from Middle Tennessee State University.