Nick LaBuda is a Senior Research Director at NielsenIQ, bringing over 25 years of experience in the market research and consulting industries. Previously, Nick held roles such as Research Director at GfK Research, where they led significant brand tracking studies for Microsoft, and Senior Project Manager at Dynata, managing end-to-end market research projects for prominent clients. Nick has also operated as an independent market research consultant and has held leadership positions at Kantar TNS and BRG Research Services. They earned degrees in Business Administration and International Studies from Penn State University and Brigham Young University, respectively.
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