Petr Kriklan is a seasoned professional in retail analytics and pricing strategy, currently serving as the Retail Analytics Sales & GTM Global Success Leader and Retail Pricing Sales & Strategy Leader at NielsenIQ since April 2021. With a strong background at Nielsen, Petr held various leadership roles, including Retail Pricing Product Design Leader and Retail Analytics Director for Europe Central/East, where responsibilities involved guiding a team of over 40 in Central Europe and focusing on FMCG retailer needs. Prior consulting work includes serving as a Private Consultant at KOMIX, specializing in Business Intelligence solutions, and experience as a Market Research Manager at Globus ČR, alongside a foundation in market research at ACNielsen. Petr holds a Master's degree in Management of Business Administration from the Prague University of Economics and Business.
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